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Strategic Media Placement
One of the unique challenges of this project, and one that attracted us to SMP in the first place, was crafting an experience designed to bring order to the chaos of data overload. In the modern political arena, there are more and more groups spending money to influence the tone of an election. The goal of SMP is to identify and document how this money is being used across markets and outlets so that they can help their clients make more effective decisions about their media purchases. By having a clearer understanding of the competitive landscape, organizations can target specific markets or outlets where they can have a better chance of reaching their audience. |
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The Process
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Discovery Workshop
Building a product from scratch, particular one associated with a very specific audience and function, requires an understanding of the people using it. Our discovery workshop engaged stakeholders and users to map the experience, define requirements, and identify key features. |
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Iterative Process Flows
With an big data project, the first step is understanding how to get large data sets down to more manageable ones. Working sessions helped build upon the high-level flows to identify key steps along the way, while identifying features and controls to support filtering and customization. |
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Prototyping
In order to validate flow, interactions, and visualization strategies employed through the SMP portal, several iterations of prototypes were built and tested in order to assess the efficacy of the approach and the users ability to engage effectively with the design. Once we were confident the portal was satisfying the key goal - enabling users to efficiently and effectively navigate the portal and make key buying decisions based on the information within - we were able to move into the design and development phases of the project. |