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UX Design Lead
MCD Chicago

As UX lead for the Chicago office, I work with account teams and clients to help define the UX vision and proper design approach for their needs. This includes:

• Contributing to strategic approaches for new client RFPs
  
• Aligning scope and approach for all client project work
  
• Researching user goals and opportunities
  
• Coordinating Discovery Workshops and Design Studios for clients and internal design teams
  
• Defining holistic user engagements using customer journeys and experience maps
  
• Drafting flows, screens, and processes for prototyping and evaluation
  
• Managing UX Designers and working iteratively with Creative Design and Development teams to execute engaging, efficient, and effective products and services

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Discover

Spanning traditional account management tools for their flagship credit cards, to their student loan and personal loan account centers, as well as the rollout of a new online banking initiative, Discover Financial Services has a lot going on. Learn about more about how the team helps them align their offerings with a customer-first mentality in order to achieve a #1 customer satisfaction ranking from J.D. Power.

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Strategic Media Placement

SMP provides consulting services for media purchasing for political campaigns and political action committees. Sensing a need amongst their clients, SMP approached MCD to help define and develop a rich visualization portal capable of providing clear, up-to-date information about media purchases being made across the course of a campaign.

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