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Sr. UX Architect
Customer Profile As Design Lead for Customer Profile, I was responsible for all interactions related to registered users, including personal information, payment information, order center, lists, and email subscription preferences. My responsibilities also included serving as Design Lead for Header, where I drove the redesign of the global navigation for Sears.com. Finally, I was also given the opportunity to engage in multi-channel operations by leading the rollout of Sears' Digital Receipt program, emphasizing integrated retail/online experiences. Additionally, I served as Design Lead for Return/Exchange in 5, an integrated approach to process returns and exchanges across channels. |
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Customer Profile Redesign
Beginning in 2010, the customer profile UX team, comprised of several UXAs, Visual Designers, and Product Management teams, began a comprehensive redesign of the customer experience related to profile, with the goal of consolidating elements from varying contexts beneath the Sears umbrella, creating a single, unified experience for customers to manage their contact information, payment methods, social network engagement, shopping lists, and order centers (to name a few). Learn more |
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Digital Receipts Rollout
In 2011, Sears was striving to better align their digital and in-store experiences. First on the roadmap was to create a more seamless integration of online and in-store purchases. This posed a unique set of challenges, the first being merging the technical architectures to support communication between the point-of-sale systems and the online experience. Further, it created a unique design challenge: Creating an experience that carries across channels while both maintaining consistency and supporting customer expectation. Learn more |